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BLOG November 7, 2023

Unraveling the Truth About Self-Serve Technology in Beverage Dispensing

dispelling myths: the realities of self-serve technology in the hospitality industry

Welcome back to another edition of our informative series where you can learn more about the advances and advantages the self-serve industry can bring to your business- courtesy of Drink Command. As always, if you’ve missed any of our previous installments, you can find them in our blog archive.

In today’s edition, we’d like to share common misconceptions self-serve technology faces in the Hospitality industry. As a relatively new industry with constant innovation, there are common misconceptions operators and guests alike hear and see about self-serve technology before actually experiencing it for themselves.

guest using a drink command self-pour system

Self-serve technology allows guests to seamlessly serve themselves draft beverages where they can pay by the ounce, by fixed measure, and pay via different payment options. Self-serve technology can be deployed in almost any footprint within many different industries, and we at Drink Command ensure that we will create a product that fits your exact needs.

While there are many benefits of self-serve technology, Drink Command’s self-serve technology increases efficiency by keeping transaction experiences seamless and fast. Additionally, Drink Command’s proprietary operator portal gives the operator real-time, granular data on their self-serve draft beverage program to monitor performance, trends, and more. Lastly, the customer experience receives a major upgrade. Guests are able to avoid long lines, read descriptions of beverages on the screen, and even taste test beverages before pouring a full serving. The possibilities are truly endless with the Drink Command self-serve technology!

Drink Command’s self-serve technology increases efficiency by keeping transaction experiences seamless and fast.

While there are many benefits to the Drink Command self-serve technology, there are common misconceptions this technology faces regularly: The most common misconception of self-serve technology is that it is “fully automated” meaning that no human or staff interaction is required with operating and maintaining the system.

While self-serve technology reduces some elements of staff interaction and makes the guest experience seamless and quicker, the staff implementing and maintaining the technology play an integral role in the success of the technology performance and guest experiences! The existing staff is now able to focus less on physically pouring beverages but rather focus on guest assistance, answering guest questions, and really interacting with them.

brew bar self-pour tap wall in Florida

For example, our friends down at Brew Bar in Wesley Chapel, Florida have done an amazing job showcasing how staff and self-serve technology coincide to create an ideal workflow. At their establishment, guests check-in with a staff member to purchase an RFID card where they can load a balance of funds onto. With this staff member, the guest has their ID checked, answers any questions the guest may have, and is able to check their sobriety levels to ensure safety for all patrons and staff. Additionally, the staff at Brew Bar regularly changes out kegs, creates unique batch cocktails to dispense from the self-serve taps, and regularly clean and maintain the Drink Command systems.

tap wall at KCI airport

Another great example are our friends at OHM Concession Group who deployed 72 Drink Command self-serve taps at the new Kansas City International Airport across 6 brand new restaurant locations. As a high-traffic airport, traditional bars can get crowded quickly leaving some guests disgruntled or disappointed with wait times. At The Made for KC BBQ Experience, there are 20 self-serve taps all featuring unique, local Kansas City beers on tap for guests to try. OHM Concession Group wanted to have a self-serve tap wall attendant, creating a dedicated role within their team for a staff member to learn the ins and outs of Drink Command self-serve technology and be able to engage and interact with the technology and guests efficiently! This staff member is able to answer questions the guest may have about how to pour, the flavor profiles of the beers, and much more leaving the guests with a smile on their face and a beer in their hands!

Our hybrid workflows include utilizing staff in a repurposed way where they can focus more on self-serve station maintenance and cleaning as well as the interactions with guests.

As the self-serve technology industry grows, there will be constant change and innovation in the technology itself but also with how guests and staff interact with and utilize the technology. We at Drink Command come from food and beverage operations, so we understand the importance of creating technology that works in tandem with staff rather than replacing them entirely. Our hybrid workflows include utilizing staff in a repurposed way where they can focus more on self-serve station maintenance and cleaning as well as the interactions with guests.

If you’ve experienced self-serve technology, we’d love to hear your experiences with the staff at the establishment! We would also love to share more of our hybrid work flows to show you how we incorporate existing staff into the Drink Command workflow. Reach out today!

If you’d like to learn more about our self-serve technology offerings, please do not hesitate to reach us at (424) 266-9562 or via email at [email protected]. Lastly, please visit our website at www.drinkcommand.com and fill out a free quote request form today! We’re looking forward to hearing from you.

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