MOBILE BEER COUNTERS AN ESSENTIAL TOOL AT HILTON METROPOLE BIRMINGHAM
Hilton Metropole Birmingham is one of the biggest and busiest Hilton Hotels in the UK. As a result of it’s prime location adjacent to both the NEC and Birmingham international airport, the hotel can regularly accommodate thousands of daily guests and conference / events delegates.
Food & Beverage Manager Graeme Bryant needed to find a solution to dispense draft beer at large events to take the pressure away from the bar areas and also to give the F&B team flexibility with where draft beer counters are positioned, for both large and small events.
Graeme Bryant on Hilton’s self-serve beer counters:
They provide an event with the unique ability to let guests pour their own beer. We have found this not only reduces queuing and wait times at the bar, but also reduces wastage and staffing costs, as well as increasing revenue as guest love to pour their own drinks so come back for “just one more”.
Graeme Bryant, Food & Beverage Manger, Hilton Metropole Birmingham, UK
Read Hilton’s full comments about Drink Command in their testimonial document: