There’s been very little in the way of advancement in beer dispense technology over the years that can give the ‘wow factor’ to your customers in the way that self-serve taps from Drink Command can. That initial look of wonder on customers faces when they first see the taps always leads to smiles after they have experienced the system and poured their first ever perfect pint. It’s a magical moment, so how should you go about capitalising on the opportunity to market your new feature, and to drive business to your venue?
First to market
If you are the first bar in your neighbourhood with Drink Command self-serve taps installed, you’ve got a ready-made press-friendly story that journalists will gobble up. Here are some of the key ingredients that will make your self-serve taps extremely newsworthy:
Great Customer Service
So your customers have come in out of curiosity for the first time, what now? It’s absolutely critical that each and every customer has a fantastic and positive experience with your self-pour taps the first time they use them. If you get that key first impression right, you’ll be converting customers to self-pour evangelists and your viral marketing will spread like wildfire.
A few hints to making sure the customer’s first experience is memorable for the right reasons:
Keep the word out there
If you do things right with your initial press launch and if you look after your customers and provide them with an exceptionally positive experience, you’ll be halfway there. Your organic marketing will have kicked in, your customers will be sharing their experiences with their friends on social networks and your staff will be championing your self-pour Drink Command taps from within the premises.
Now it’s time to grow your customer base and to build strong loyalty among your customers. Some tactics that successful self-pour bars have employed in the past include: