BLOG November 15, 2022

Twickenham Lets the Fans Call the Shots With Drink Command’s Self-Serve Platform

Twickenham, London- The world’s largest rugby union stadium recently unveiled its newest addition: A Drink Command Self-Serve System, dispensing pints to rugby fans and beer fanatics alike!

This custom tap wall installation was designed by Drink Command in conjunction with Guinness Beer’s parent company Diageo and Twickenham Stadium. Each of the 12 taps dispenses the famous Irish dry stout to the masses in a very unique way- by empowering the guest to experience the pleasure of pouring it themselves!  Guests follow the instructions via Drink Command’s intuitive touchscreen system, pay through their preferred method, and pull the tap to authentically pour their own famous Guinness Stout.  With a total interaction time of 45 seconds, both guests and operators have something to cheer about!

guests in line for twickenham wall

Guests love the system because they spend less time in line and more time enjoying the event.  Operators love the system because of the reduced labor costs and waste, coupled with instant access to granular usage statistics, minimizing the risk of downtime during peak periods.  The end result?  A win-win situation for everyone in the stadium!

Interested in finding out how Drink Command’s Platform can maximize returns and minimize waste in your business model?  Contact us and find out how!


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