Self Pour from Drink Command

We are the Global Experts in the self-serve beer industry. With experience of hundreds of installations on 5 Continents, we have a proven track record of delivering consistently profitable self-serve beer systems. We are proud to be the innovators in this industry and our incredibly talented engineers develop all of our hardware solutions and software platforms in-house. We are immensely proud to be the only company in the space with the track record, people and technology to deliver what the market needs.

Why we founded Drink Command

As lovers of technology and the ‘occasional’ beer the founders of Drink Command had long been frustrated with just how difficult it can be to get a good beer easily or quickly at bars, stadiums, festivals, hotels. Almost at any busy location the issues were the same. In 2012-13 they were brought in as consultants to upgrade the technology of an existing self-serve company. However it was quickly apparent to them that all the self-serve systems available at the time were deeply flawed.

Drink Command came from an understanding that the whole market badly needed a fresh direction, vision and vastly improved technology. Drink Command was born out of the desire to bring the many advantages of self-serve but to do it right for the first time.

Our Senior Management Team

Brian Rogers (Managing Director & Chairman) – 25 years experience in the drinks equipment business, including building BTI Engineering to be the market leader in dispense equipment supply in Ireland, as well as a trusted supplier to Heineken and Diageo. Brian has vast experience in designing new products and bringing them to market with solid global supply chains – experience which helps Drink Command maintain our position as Global Leaders in Self-Pour Beer Systems.

Gary Clowry (Co-founder and Chief Technical Officer) – Over two decades of experience in technology based business including a history of successful digital startups. Gary is responsible for Technical Development, R&D and software development. His credentials include former senior internal developer at Microsoft, consultant for Andersen Consulting, AOL and Standard Life.

Kevin Power (Sales and Marketing Director) – An MBA(Hons) with many years experience running medium to large scale export led manufacturing and engineering companies. An Engineer – with a wealth of knowledge and unparalleled global experience in the beer dispense sector – Kevin heads up sales and account management activities at Drink Command.

Donal Lynch (Development Lead) – Brings a career of exceptional technical development, building enterprise level web-based platforms capable of stability and scalable data driven software. Responsible for software and hardware development, cloud server infrastructure, third party integration development and bug tracking / feature request tracking.

Pawel Szych (Chief Installer/Installer Trainer) – Installer extraordinaire as he’s better known in Drink Command. By far the most experienced installer in the self-serve industry. With an eye for the details that marks his work above all others in his field.

Drink Command The Company

  • Approved by regulatory bodies across the globe including NMO (UK), NMI (Australia & New Zealand), 47 State Liquor Boards (USA)
  • Flexible finance options available subject to terms and conditions
  • Consultation on design and best practices for self-pour in your venue – we’ll take the guesswork out of your installation planning and work with you on an on-going basis to get the best return from your self-pour installation

“We are the only approved supplier of Self Pour beer systems in the UK, Australia & New Zealand”

Our Technology

  • We only use proven, industrial grade hardware components – your venue is no place for consumer iPads or cheap Chinese tablets! Our touch screens are IP65 (waterproof and vandal proof) and available in 8”, 10”, 15” or larger configurations.
  • Mobile units feature incredible inline beer cooling to as low as 42 degrees Fahrenheit
  • Bespoke spinning tower mechanism to give your customers easy ergonomic access to beer taps at your booths and tables
  • Secure and simple tracking of customer credit and consumption via RFID technology, or a range of other access options
  • We have the most comprehensive set of responsible drinking features in the industry
  • Your customer’s data and your pouring history is secured using the highest security level 1024 bit SSL encryption and is synced to a secure cloud server for added redundancy

Our Support

  • 24/7 Global support by phone, email and online support portal – we are there if you need us
  • Gold Support options covering support, part replacement and software upgrades complete peace of mind through our global support network and service level agreements.